Guava Tri
AI-powered triathlon coaching app that provides personalized training plans and 24/7 coaching support
Athletes train every day.
Coaches check in once a week.
of triathletes train alone
days between feedback
season wasted finding the right coach
A digital platform where athletes connect with
an AI-powered triathlon coach to:
Powered by Anthropic and OpenAI
TRAIN SMART
"I can only swim Tuesdays" → Every week's plan built around it
GET INSTANT FEEDBACK
Finish workout → Instant analysis of pacing, effort, recovery needs
OWN YOUR PROGRAM
Kid got sick, missed 3 days → Plan rebuilds around current fitness
The competitive landscape
The only solution combining advanced AI with true personalization.
High tech meets highly personal = our moat.
$6.5B global market growing 9.5% annually
2M+ triathletes worldwide, with post-COVID participation boom
Triathlon is our wedge into endurance sports
Total Addressable Market
Global triathlon participation growing post-COVID. 302K US participations in 2024 (up 1.6%). UK up 41% year-over-year.
Serviceable Available Market
Athletes already using digital training tools. Proven willingness to pay: 2M+ pay for Strava, 200K pay for Whoop.
Phase 1 Target
100K users at $30/month = $36M ARR
Conservative 5% market penetration with proven unit economics
Triathlon is just the beginning
The coaching platform expands to adjacent endurance markets
Triathlon
athletes
Proving the most complex use case first.
Cycling
in US alone
Already in the product. Remove swim/run, focus on power zones.
Running
in US alone
Simplify to single-sport training with pace-based coaching.
Nutrition
cross-sell
Meal plans, fueling strategy. Sell to existing base.
Dominate triathlon first. Then own endurance coaching.
The right team to execute
Pat Cullen
Co-CEO
3x Ironman finisher, coached multiple athletes
Led Carrot Fertility from $100k → $100M ARR as Head of Engineering
Matt Brooker
Co-CEO
Built engineering at 3 startups
National level D2 runner with deep training methodology knowledge
Proving execution
iOS & Android apps + web platform
Beta Users
Growing 10+ users/week
Target CAC
$5 UAC with 25% conversion
Launching paid subscriptions in ~30 days
Meet Alex
"I have genuinely loved using your platform"
From needing rest breaks every 5 minutes to riding straight for an hour
"I almost bailed on my workout but kept going because I didn't want to hear about it from Guava Tri"
"The coach remembered my saddle issue from last workout and asked if I fixed it — in Portuguese"
Real relationships drive retention
Every athlete deserves
great coaching
We're making that a reality.
Triathletes waiting
Monthly subscription
Target CAC
Phase 1 ARR potential
Ready to revolutionize triathlon coaching?
Personal • Practical • Proactive